Posts tagged ‘wow’

Blizzard Entertainment, a division of Activision Blizzard, and, a China-based Internet technology company, say that Blizzard’s World of Warcraft will be licensed to an affiliated company of NetEase in mainland China. It’ll be for a period of 3 years following the expiration of the current license agreement.

Both companies had also announced a partnership on Blizzard’s Warcraft III, StarCraft II, and gaming platform last summer.

World of Warcraft, also known as WOW, is a subscription-based massively multiplayer online role-playing game (MMORPG). It became a very popular online game around the world soon after it has been released by Blizzard.

There are many localized versions of World of Warcraft, such as the English, French, German, Spanish and Chinese etc.

Now, it’s being promoted for gamers in China.

“We appreciate the enthusiasm that Chinese gamers have shown us over the years, and we’ve always worked hard, in collaboration with our partners, to ensure that these players receive the same high-quality service and gameplay experiences that we deliver in other regions,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.

“By combining Blizzard Entertainment’s expertise in developing world-class games with NetEase’s strength in online-game operation in China, I am confident that we will be able to deliver the best gaming experiences in the world to our players,” says William Ding, CEO of NetEase.